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Lululemon Excels in More Than Clothing

The debut of the Athletic Propulsion Labs Women's TechLoom Phantom Shoe hit the Lululemon website just in time for Christmas shopping.

The+APL+TechLoom+Phantom+shoes+currently+on+sale+at+Lululemon.com
The APL TechLoom Phantom shoes currently on sale at Lululemon.com

The APL TechLoom Phantom shoes currently on sale at Lululemon.com

Lululemon

Lululemon

The APL TechLoom Phantom shoes currently on sale at Lululemon.com

Dana Kalt, Intro to Journalism

These running shoes are game changers. Made with APL’s stretchy TechLoom™ construction, they fit as comfortably as a glove—scratch that, a sock—yet give unrestricted movement. The sleek design provides a distraction-free experience whether they are used for running on the track or through Kansas City’s Power and Light District.

Activewear has been getting more and more fashion-forward and running shoes have followed suit. People no longer hit the gym in an old college T-shirt, beat-up shoes, and a pair of baggy shorts. It’s now a rarity to see someone in anything other than runway-ready athletic styles. These low-profile, subtly branded sneakers have been taking over the internet, and Instagram by storm.

“Most people assume that they are not that functional due to the seemingly “too simple” design,” an employee from Lululemon on the Plaza said. “Some customers said that they felt like they were too cute to pass up, and caved into buying them anyway. One of my best friends actually bought them they day they came out and was pleasantly surprised at how well they performed as a running shoe, despite her preconceptions.”

The fit and feel of the TechLoom Phantoms is super soft, cushioned, and comfortable. They have a sock-like upper that perfectly hugs the ankle, with a snug, secure fit (socks are still recommended, though). The upper feels like a wetsuit because it is made out of neoprene. The laces don’t make a huge difference in how snug they fit. They run small — a 9.5 in Adidas and 9.5 to 10 in most Nikes will be snug at a 10.5. They are so snug that after awhile, they will press down (and indented) the top of the runner’s feet.

Lululemon
The APL TechLoom Phantom shoes shown glowing in the dark.

The added feature of glow-in-the dark is perfect for late night runs. The glowing fabric also works as a safety feature, so others around are aware that someone is there.

The TechLoom Phantoms are functional on many levels.

For running: It was a nice, neutral ride — more stability and cushion than a Nike Free, but much closer to a barefoot run than a stability shoe. The TechLoom Phantoms have hit the supportive sweet spot. They were also pretty springy, light, and soft but still had a controlled and stable feel. They are recommended for shorter training runs for people who don’t need a ton of arch support.

For training: It’s important to note that this specific shoe model is intended for running, not weight lifting and training, as heel cushioned shoes can be unsafe for those activities. These are the ideal shoes for a mixed format class like Orangetheory (which require running on a treadmill for part of class), one of 2017’s big workout trends. When planning on attending an exercise class that involves running, TechLoom Phantoms are a must.

For everyday: The TechLoom Phantoms are great shoes for walking around. They are perfect for everyday activities such as running errands, and easy to pair them with active outfits or athleisure looks.

Everyone should own at least one pair of APL TechLoom Phantom shoes. They are the perfect balance between fashion-forward design and athletic functionality. As an added bonus, heads will turn as soon as the room goes dark, showing off the bright fluorescent glow of the fabulous TechLoom Phantom shoes.

They cost $165 and can be ordered online at Lululemon.

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The online newspaper of Notre Dame de Sion